TO:
Honorable Mayor and Members of the City Council
THROUGH:
Bruce Moe, City Manager
FROM:
Mark Leyman, Parks and Recreation Director
Jessica Vincent, Sr. Recreation Services Manager
SUBJECT:Title
Consideration of Pole Banners to be Displayed Throughout the City as Part of the City-wide "Local Love for Manhattan Beach" Marketing Campaign; Appropriate Funds for Purchase and Installation of Banners from the Unreserved General Fund Balance (Parks and Recreation Director Leyman).
a) APPROVE
b) APPROPRIATE FUNDS
Line
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Recommended Action
RECOMMENDATION:
Staff recommends that the City Council consider approving pole banners to be displayed throughout the City as part of the Citywide "Local Love for Manhattan Beach" marketing campaign, and allocate funds for purchase and installation of banners.
FISCAL IMPLICATIONS:
The cost to purchase and install the banners is approximately $12,000. These funds may be appropriated from the Unreserved General Fund Balance. Campaign partners, Manhattan Beach Chamber of Commerce and Downtown Business and Professional Association have agreed to purchase additional collateral to support the campaign.
BACKGROUND:
As a result of COVID-19, several businesses in Manhattan Beach have seen decreased sales, and businesses within the community have closed. As part of the Long Term Solutions for Business Ad-Hoc committee, a marketing sub-committee comprised of City staff, Manhattan Beach Chamber of Commerce President, Kelly Stroman and Downtown Manhattan Beach Business and Professional Association (DBPA) Executive Director, Jill Lamkin, have developed the "Local Love for Manhattan Beach" marketing campaign to encourage residents to support local businesses. In addition, the multi-media campaign is a tool used to educate people on the importance of shopping, dining, and staying local as every dollar spent in Manhattan Beach is recirculated into the local economy, and 1% of all sale...
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