TO:
Honorable Mayor and Members of the City Council
THROUGH:
Bruce Moe, City Manager
FROM:
Steve S. Charelian, Finance Director
Cynthia F. Mickschl, Revenue Services Manager
SUBJECT:Title
Consider Adopting a Resolution Approving an Agreement with the Downtown Manhattan Beach Business and Professional Association (DMBBPA) for the Management of a Certified Farmers Market and Utilization of City Property and Right-of-Way (Finance Director Charelian).
ADOPT RESOLUTION NO. 20-0013
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Recommended Action
RECOMMENDATION:
Staff recommends that the City Council consider adopting Resolution No. 20-0013 approving an agreement with the Downtown Manhattan Beach Business and Professional Association (DMBBPA) for the management of a weekly Farmers Market on City property.
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FISCAL IMPLICATIONS:
If approved, the City will realize revenue of approximately $84,153 over the five-year term of the contract ($16,830 annually).
BACKGROUND:
On April 4, 2006, City Council approved a request from the Downtown Business and Professional Association (DBPA) to conduct a weekly Farmers Market on 13th Street between Valley Drive and Morningside Drive. At that time, City Council decided to support the market by providing use of the public right-of-way between Morningside Drive and Valley Drive at no cost to the association. Initially, the market expected to generate income of $13,520 annually. The City discussed possible reimbursement for City costs and ultimately decided it was in the best interest of the community and the Farmers Market to forego cost recovery until the market was established. Today, the Manhattan Beach Farmers Market has established itself as a well-attended weekly community event. The number of registered vendors, along with the footprint of the market-now extended into the Metlox Plaza-has increased exponentially from its origin. The variety of vendors and attractions has improved market income to mo...
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