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File #: 20-0007    Version: 1
Type: Gen. Bus. - Staff Report Status: Agenda Ready
In control: City Council Regular Meeting
On agenda: 2/4/2020 Final action:
Title: Consider Approving an Updated Banner Policy (Parks and Recreation Director Leyman). APPROVE
Sponsors: Mark Leyman
Attachments: 1. Banner Ordinance, 2. Current Banner Policy, 3. Proposed Banner Policy, 4. 2018-2019 Banner List, 5. Banner Pole Map, 6. Cal Trans Banner Code
Date Ver.Action ByActionResultAction DetailsDetailsVideo
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TO:
Honorable Mayor and Members of the City Council

THROUGH:
Bruce Moe, City Manager

FROM:
Mark Leyman, Parks and Recreation Department Director
Linda Robb, Management Analyst

SUBJECT:Title
Consider Approving an Updated Banner Policy (Parks and Recreation Director Leyman).
APPROVE
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Recommended Action
RECOMMENDATION:
Staff recommends that the City Council approve the updated City Banner Policy which includes the following changes:

* Update the policy to allow street banners to be hung 30 days prior to an event.
* Limit street banners to 14 days per display period, with a maximum of 28 days.
* Continue fee waivers for street banners for legacy organizations.
* Add pole banner process guidelines to the banner policy.
Body
FISCAL IMPLICATIONS:
Under the revised policy, if adopted, certain revenues and expenditures will be realized described below.

Street Banners
All direct costs for street banners and installation will be paid by the applicant. The street banner application of $277 was established by the User Fee Cost Allocation Study and reflects the fully burdened rates for staff to review the application and install over-the-street banners.

Pole Banners
Pole banner hardware will need to be installed by the City at an estimated cost of $239 per utility pole (labor and hardware). Applicants must produce the pole banners and hire a third party vendor to install them at their own expense.

A complete installation of hardware on all 153 poles available in the City would cost $36,567. However, staff recommends an initial installation of hardware on ten poles in the Downtown area and ten poles in the North Manhattan Beach (NMB) Business Improvement District (BID) at a cost of $4,780 (there are currently nine existing pole banners displayed in the NMB BID). The hardware will only be installed as necessary, based on the number of banner locations requested.
Staff is also recommending an increase in...

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