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File #: 19-0133    Version: 1
Type: Consent - Staff Report Status: Agenda Ready
In control: City Council Regular Meeting
On agenda: 3/6/2019 Final action: 3/6/2019
Title: Consider Adopting Resolution No. 19-00024 Establishing the Manhattan Beach City Logo and Authorizing and Directing Staff to Take All Related Actions to Implement and Trademark the City Logo (Parks and Recreation Director Leyman). ADOPT RESOLUTION NO. 19-0024i
Attachments: 1. Resolution No. 19-0024

TO:
Honorable Mayor and Members of the City Council

THROUGH:
Bruce Moe, City Manager

FROM:
Mark Leyman, Parks and Recreation Director
Jessica Vincent, Recreation Services Manager
Elisabeta Ealy, Branding Project Coordinator

SUBJECT:Title
Consider Adopting Resolution No. 19-00024 Establishing the Manhattan Beach City Logo and Authorizing and Directing Staff to Take All Related Actions to Implement and Trademark the City Logo (Parks and Recreation Director Leyman).
ADOPT RESOLUTION NO. 19-0024i
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Recommended Action
RECOMMENDATION:
Staff recommends the City Council adopt Resolution No. 19-0024 establishing the Manhattan Beach City Logo and authorizing and directing staff to take all related actions to implement and trademark the City logo.
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FISCAL IMPLICATIONS:
There are no fiscal implications associated with the recommended action. Should City Council adopt Resolution No. 19-0024, staff recommends incorporating a phased process to unify City brand elements.

BACKGROUND:

History of Manhattan Beach Brand
When the City was initially incorporated in 1912, the first City Seal was designed representing the origination of the City. In an effort to make the City Seal more representative of the community, a "Design Your Own Official Seal Contest" was held in 1961 for all members of the community, regardless of age. The contest rules required that the design be representative of one or more unique features of the city. Over 100 entries were received and a design by local teenager, Steve Hargrove, was selected and adopted on August 19, 1961.

Currently, the City Seal has no set of official guidelines for use. As a result, it has been modified or used by staff and other local groups and merchants for artwork and merchandise such as hats, ornaments, shirts, and pillows.

In addition to the City Seal, the City utilizes a variety of fonts, symbols and iconography in various forms and combinations of...

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