TO:
Honorable Mayor and Members of the City Council
THROUGH:
Bruce Moe, City Manager
FROM:
Mark Leyman, Parks and Recreation Director
Jessica Vincent, Recreation Services Manager
Elisabeta Ealy, Branding Project Coordinator
SUBJECT:Title
Consideration of Creating a New City Logo and Developing Use Guidelines (Parks and Recreation Director Leyman).
RECEIVE REPORT AND PROVIDE DIRECTION
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Recommended Action
RECOMMENDATION:
Staff recommends the City Council receive the report and direct staff to create a new City logo and develop use guidelines.
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FISCAL IMPLICATIONS:
There are no fiscal implications associated with the recommended action.
BACKGROUND:
When the City was initially incorporated in 1912, the first City Seal was designed representing the origination of the City. In an effort to make the City Seal more representative of the community, a "Design Your Own Official Seal Contest" was held in 1961 for all members of the community, regardless of age. The contest rules required that the design be representative of one or more unique features of the city. Over 100 entries were received and Steve Hargrove, a local teenager's design was selected, and adopted on August 19, 1961.
Currently, the City Seal has no set of official guidelines for use. It has, therefore, been modified or used by staff and other local groups and vendors for artwork and merchandise such as hats, ornaments, shirts, and pillows.
In addition to the City Seal, the City utilizes a variety of fonts, symbols and iconography in various forms and combinations of the pier, "sun, sand, and sea," waves and surf themes, and other designs specific to events, programs, and departments. These symbols are found on the City website, email signature, official documents, newsletters, flyers and outreach, social media, promotional materials, and City signage, including street signs and park and facility signage.
DISCUSSION:
The Ci...
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