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File #: 17-0305    Version: 1
Type: Gen. Bus. - Staff Report Status: Agenda Ready
In control: City Council Regular Meeting
On agenda: 10/3/2017 Final action:
Title: Presentation of the Proposed Citywide Wayfinding Signage Program (Public Works Director Katsouleas). DISCUSS AND PROVIDE DIRECTION
Attachments: 1. PowerPoint Presentation, 2. Selbert Perkins Design Experience, 3. Wayfinding Sign Programs from Marina del Rey, Anaheim, Santa Monica and Long Beach
TO:
Honorable Mayor and Members of the City Council

THROUGH:
Mark Danaj, City Manager

FROM:
Stephanie Katsouleas, Public Works Director
Prem Kumar, City Engineer
Edward Kao, Senior Civil Engineer

SUBJECT:Title
Presentation of the Proposed Citywide Wayfinding Signage Program (Public Works Director Katsouleas).
DISCUSS AND PROVIDE DIRECTION
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Recommended Action
RECOMMENDATION:
Staff recommends that the City Council receive the proposed Citywide Wayfinding Signage Program presentation and provide direction for future development of uniform wayfinding signage for Manhattan Beach.

EXECUTIVE SUMMARY:
In order to enhance the City's identity and improve wayfinding for residents of and visitors to Manhattan Beach, Selbert Perkins Design was hired in 2015 to evaluate the City's current signage and uses and provide recommendations for a more uniform sign program. After significant outreach to and input from the public, City Council, Downtown Manhattan Beach Business Improvement District, North Manhattan Beach Business Improvement District and Cultural Arts Commission, and through online responses via Open City Hall, the consultant developed three Sign Program Concepts. They are:

1. Obelisk Identity (build upon): Retrofit existing sign types and add new signs/landmarks which incorporate the City's unique obelisk signage style;
2. Vintage/Retro: A new signage style reflecting the history of Manhattan Beach while providing a "beach" look and feel through use of natural material styles (e.g. weathered wood)
3. Modern: A new signage style that reflects the future of Manhattan Beach by use of clean, modern lines, photo images and large font

Once staff receives direction from City Council, we can begin developing the specific elements of the wayfinding signage program for future consideration and approval (size, location, color scheme, specific images and design elements, etc.).

FISCAL IMPLICATIONS:
There a...

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