TO:
Honorable Mayor and Members of the City Council
THROUGH:
Talyn Mirzakhanian, Acting City Manager
FROM:
Erick Lee, Public Works Director
Katherine Doherty, City Engineer
Ken Rosenfield, Consultant Project Manager
SUBJECT:Title
Consideration of Information Related to the Wayfinding Phase I Vehicle Parking and Pedestrian Sign Improvement Project (Public Works Director Lee).
RECEIVE AND FILE
Body
_________________________________________________________
RECOMMENDATION:
Staff recommends that the City Council consider information related to the Wayfinding Phase I Vehicle Parking and Pedestrian Sign Improvement (Wayfinding Phase I) Project.
FISCAL IMPLICATIONS:
There are no fiscal implications associated with the recommended action.
BACKGROUND:
On October 3, 2017, upon consideration of three design themes for the Signage and Wayfinding Master Plan (Master Plan), the City Council selected the "Beach Classic" design theme, including the driftwood pattern and color for sign background imagery.
On November 19, 2019, City Council approved the Master Plan and appropriated funds for a Phase I Project.
On July 18, 2023, City Council discussed and directed certain revisions to the Master Plan relative to the Font, Pier Symbol and Blue Color for signage, and approved the addition of the Business Directory Signs in the Phase I Project.
On March 19, 2024, City Council authorized the Phase I Project to be advertised for construction bids, and on July 16, 2024, City Council awarded a construction agreement to Square Signs LLC for this project.
On August 20, 2024, a presentation to City Council provided updates to the Master Plan. The City Council directed the following:
1) Monument Signs/City Identity Signs A01: Do not utilize vertical monument signs and return at a future City Council meeting with an example similar to the City identity sign at the northwest corner of Artesia Boulevard and Aviation Boulevard, a horizontal sign.
2) Street Identity Overhead Signs ...
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