TO:
Honorable Mayor and Members of the City Council
THROUGH:
Talyn Mirzakhanian, City Manager
FROM:
Alexandria Latragna, Communications and Civic Engagement Manager
SUBJECT:Title
Consideration of Community Opinion Survey Findings (No Budget Impact) (City Manager Mirzakhanian).
(Estimated Time: 30 Min.)
DISCUSS AND PROVIDE DIRECTION
Body
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RECOMMENDATION:
Staff recommends that the City Council receive the 2025 Community Opinion Survey finding, presented by True North, and discuss and provide direction regarding the results.
FISCAL IMPLICATIONS:
There are currently no fiscal implications associated with the recommended action, however, follow-up actions to address areas identified as opportunities for future focus and improvement, and the identified funding priorities, may be considered as part of the fiscal year 2026-2027 budget process.
BACKGROUND:
The City has a long-standing commitment to measuring resident satisfaction and gathering community input on budget and policy priorities. This survey continues the tradition of periodic community opinion research, with the most recent prior survey conducted in 2021.
The City contracted with True North Research, Inc. to conduct the 2025 survey. True North has an extensive background in conducting municipal surveys and studies. Additionally, the company conducted the City's 2021 Community Opinion Survey and has worked with the City of Manhattan Beach on resident satisfaction research dating back to 2004.
Between September 29 and October 6, 2025, True North conducted a statistically valid survey of 588 adult residents using a mixed-method approach that employed multiple recruiting methods (email, text, and phone) and multiple data collection methods (phone and online).
DISCUSSION:
The survey was designed to have a margin of error of ? 4.0% at a 95% confidence interval. The average interview lasted 18 minutes.
Key conclusions, described in detail in the...
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