TO:
Honorable Mayor and Members of the City Council
THROUGH:
Talyn Mirzakhanian, City Manager
FROM:
Masa Alkire, Community Development Director
Erik Zandvliet, T.E., City Traffic Engineer
SUBJECT:Title
Consideration of Vehicle Wrap Advertising on One or More MB Wave Rider Microtransit Vehicles by Manhattan Village Shopping Center During Pilot Project (Budgeted) (Community Development Director Alkire)
APPROVE
Body
_________________________________________________________
RECOMMENDATION:
Staff recommends that the City Council approve vehicle wrap advertising on one or more MB Wave Rider microtransit vehicles by the Manhattan Village Shopping Center (Shopping Center) during the six-month pilot project, and authorize the City Manager to negotiate mutually agreeable terms with Circuit Transit for vehicle charging and parking at the Shopping Center.
FISCAL IMPLICATIONS:
The monthly service charge to provide citywide on-demand microtransit service by Circuit Transit, Inc. (Circuit) is approximately $82,618 per month. Per the Agreement, the monthly charge would be reduced by $1,000 per month in ad revenue for each vehicle that has a full wrap. The advertising revenue for one vehicle wrap is approximately $2,000 per month, which is split evenly with the City and Circuit to cover ad marketing and administration expenses.
The current agreement states that Circuit Transit will provide private parking and electrical vehicle charging for five microtransit vehicles. If the City had provided parking and charging, the contract service cost would have been reduced by $29,200 for the entire pilot period, or $4,867 per month.
BACKGROUND:
On April 7, 2026, the City Council approved a six-month pilot project to provide an on-demand Citywide microtransit service operated by Circuit Transit, Inc. The pilot project is funded with Proposition A Local Return funds. At the meeting, the City Council directed staff to evaluate the feasibility of charging vehicles at the Public Wo...
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