TO:
Honorable Mayor and Members of the City Council
THROUGH:
Talyn Mirzakhanian, Acting City Manager
FROM:
George Gabriel, Assistant to the City Manager
Patricia Matson, Management Analyst
SUBJECT:Title
Consideration of a Resolution in Support of Measure MMB on the November 5, 2024, General Municipal Election Ballot Establishing a Local One-Half Cent Transaction and Use Tax (Acting City Manager Mirzakhanian).
(Estimated Time: 15 Mins.)
CONSIDER ADOPTING RESOLUTION NO. 24-0104
Body
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RECOMMENDATION:
Staff recommends that the City Council consider adopting Resolution No. 24-0104, a resolution in support of Measure MMB on the November 5, 2024, General Municipal Election ballot, which establishes a one-half cent transactions and use tax (i.e. sales tax) in the City of Manhattan Beach.
FISCAL IMPLICATIONS:
There are no fiscal implications associated with the recommended action.
BACKGROUND:
At the May 21, 2024, meeting, City Council discussed and approved the proposed 5-Year Capital Improvement Program (CIP) for Fiscal Year 2024-2025 through Fiscal Year 2028-2029. During their consideration of this item, the City Council identified a need to generate additional revenue for the City, such that upcoming capital infrastructure and other needs could be appropriately addressed. A potential increase in the City's sales tax rate was identified as one avenue for this.
Following the meeting, staff sought the professional services of True North Research Inc., to design and conduct a statistically reliable survey of voters, which would assess the probability of a potential sales tax measure succeeding.
At the July 16, 2024, meeting, City Council received a report regarding the results of a Sales Tax Feasibility Survey and took the following actions:
1. Directed staff to return at the August 6, 2024, City Council Meeting with the required resolutions to place a ballot measure establishing a one-half cent sales...
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