TO:
Honorable Mayor and Members of the City Council
THROUGH:
Talyn Mirzakhanian, City Manager
FROM:
Alexandria Latragna, Communications and Civic Engagement Manager
SUBJECT:Title
Consideration of FIFA World Cup Public Engagement Strategy
(Not Budgeted) (City Manager Mirzakhanian).
(Estimated Time: 30 Min.)
DISCUSS AND PROVIDE DIRECTION
Body
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RECOMMENDATION:
Staff recommends that the City Council:
1. Authorize the purchase, printing, and installation of World Cup street pole banners in accordance with one of the tiered deployment options outlined in this report;
2. Approve future sale of street pole banners after the conclusion of the tournament to offset General Fund expenditures; and
3. Authorize the street pole banners to be displayed for longer than 14 days.
FISCAL IMPLICATIONS:
The FIFA World Cup Public Engagement Program is free to participate in, with the City receiving complimentary banner designs and artwork. However, the City would be responsible for the costs associated with printing, installing, and removing the pole banners. The estimated cost of the pole banners would be $124 per banner. There is currently approximately $9,000 available in the Management Services budget that could be utilized for the printing and installation of the pole banners. If the City Council chooses a higher tier, funding should be appropriated.
The estimated total costs for each tiered option are as follows:
TIER
APPROXIMATE BANNERS
ESTIMATED COST
TIER 1
60-80
$7,440-9,920
TIER 2
70-90
$8,680-11,160
TIER 3
90-110
$11,160-13,640
TIER 4
100-120
$12,400-14,880
If pole banners are purchased and City Council authorizes their future sale, staff will work with FIFA and neighboring participating cities to develop a resale value for the banners.
BACKGROUND:
The 2026 FIFA World Cup will be jointly hosted by the United States, Mexico, and Canada, with matches tak...
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