TO:
Honorable Parking and Public Improvements Commission Chair and Commissioners
THROUGH:
Masa Alkire, Community Development Director
FROM:
Libby Bretthauer, Finance Director
Emy-Rose Hanna, Financial Services Manager
Erik Zandvliet, City Traffic Engineer
Justin Urbanski, Associate Planner
SUBJECT:Title
Consideration of Variable Parking Meter Rates in Accordance with Adopted Parking Management Strategies
(Estimated Time: 30 Min.)
DISCUSS AND PROVIDE DIRECTION
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Recommended Action
RECOMMENDATION:
Staff recommends that the Parking and Public Improvements Commission discuss the parking meter rate adjustments proposed in the City's Parking Management Study ("Study") and pass a motion recommending approval by the City Council. This action would recommend modifying the hourly parking meter rates to a variable rate structure that factors the time of year (peak and off-peak seasons) and location (high demand and lower demand areas).
BACKGROUND:
The Citywide parking meter rates are reevaluated periodically to ensure rate revenue is sufficient and can support the cost of rising operations in the various Parking Funds and replacement of aging parking infrastructure. On September 15, 2020, the City Council approved increases for parking meter rates to $2.00 per hour for on-street meters and City-owned parking lots. Six months later on March 16, 2021, City Council approved increases for parking meter rates to $2.50 per hour for beach parking lots (Pier, 26th Street and El Porto). These increases were a direct response to the impact of the COVID-19 pandemic and the need to offset parking revenue losses due to outdoor dining areas utilizing metered parking spaces. The last parking meter rate adjustments were approved on April 15, 2025, which set the parking meter rates at $2.50 per hour for on-street meters and City-owned parking lots and $3.50 per hour for beach parking lots (Pier, 26th Street and El Porto)...
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