TO:
Honorable Mayor and Members of the City Council
THROUGH:
Mark Danaj, City Manager
FROM:
Mark Leyman, Parks and Recreation Director
Chief Eve Irvine, Chief of Police
SUBJECT:Title
Request from Southbay Magazine for Special Permit: Limited Alcoholic Beverage Use on Public Property for the "Southbay's 3rd Annual Girls Night Out" Event on May 8, 2014 in the Civic Center Plaza (Parks and Recreation Director Leyman).
APPROVE
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Recommended Action
RECOMMENDATION:
Per Municipal Code section 4.48.090, staff recommends that the City Council approve the request from Southbay Magazine for a special permit for limited alcoholic beverage use on public property for the "Southbay's 3rd Annual Girls Night Out" event on May 8, 2015 in the Civic Center Plaza.
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FISCAL IMPLICATIONS:
The "Southbay's 3rd Annual Girls Night Out" event will be 100% cost recovery. All public safety and other City personnel costs will be covered by Southbay Magazine. Additionally, Southbay Magazine will provide all operational needs including event security, fencing, canopies/tents and porta-potties at their own expense.
BACKGROUND:
Southbay Magazine submitted a special event application for their proposed "Southbay's 3rd Annual Girls Night Out" event to be held May 8, 2015 (Attachment 1). City Staff and Southbay Magazine representatives met to discuss the special event request and event details. An event change was made from the original special event request. The event footprint was changed from 13th Street and the Metlox plaza, to the Civic Center plaza and upper Civic Center parking lot (Attachment 2). Given the timing of the request and the actual event date, staff is bringing the consideration of this item to the Council at this meeting.
Unlike concerns that have been raised over past events, this event is more focused and the footprint and timeframe contained. This event also provides for an opportunity to have a premier Southbay event held in Manhattan Beach.
DISCUSSION:
Section 4.48.090: Limited alcoholic beverage use on public property-Special permit of the Municipal Code states:
Notwithstanding the other prohibitions of this chapter, the Council may grant special permits for the sale or consumption of wine or beer at special functions or activities in the City of Manhattan Beach, including the Manhattan Beach Pier, but excluding the remainder of the public beach, subject to the recommendations of the Chief of Police. Any such permit with the sale of beer or wine shall also be subject to the license requirements of the Alcoholic Beverage Control Act of the State.
Per this section of the Municipal Code, staff is recommending the Council consider approving the request by Southbay Magazine for a special permit to allow limited alcoholic beverage use on public property for "Southbay's 3rd Annual Girls Night Out".
"Southbay's 3rd Annual Girls Night Out" event will feature many of the downtown Manhattan Beach retail shops on Friday, May 8 from 6:00 p.m. to 10:00 p.m. The event will be limited to adults age 21 and over and the attendance is estimated to be 450 people. 15% of all ticket and boutique sales will benefit the Special Olympic World Games. Event set up will begin at 9:00 a.m. on Thursday, May 7 and the event tear down will be complete by Saturday, May 9 at 12 noon.
Southbay Magazine will cover all City costs associated with the event. These services include: staffing of Police officers and CSO's, Public Works personnel, street sweeping and pressure washing, barricade and traffic control. In addition to the above operational items, Southbay Magazine will meet all City requirements including: obtaining an amplified sound permit, Alcohol and Beverage Control (ABC) alcohol permit, Fire Department permit, and will also hire a private security company to ensure maximum safety. The event planning has been coordinated closely with the Police and Fire Departments. The Chief of Police recommends: 100% total cost recovery, including a CSO in addition to police officers at the fully burdened rate, a private security company, and barricades.
As stated, the proposed site for the "Southbay's 3rd Annual Girls Night Out" event will be the Civic Center plaza and upper Civic Center parking lot. This event footprint will work well operationally, with natural boundaries for securing the perimeter of the event, and no street closures. Impacts to the community will be the loss of parking in the upper Civic Center parking lot for two days (Friday, May 8 through Saturday, May 9).
Given the noise concerns this event may present to the residents on 15th Street, as the event will be held from 6:00-10:00 p.m. on Friday evening, the event operator will face speakers away from the homes and tear down the event the following day, instead of in the late evening after the event itself.
It should also be noted that this event is consistent with the recent ULI recommendation to encourage and hold more events in the downtown to spur economic vitality and promote many of the downtown Manhattan Beach businesses. The Downtown Business and Professionals Association is in support of this event.
PUBLIC OUTREACH/INTEREST:
In addition to the outreach and coordination with the Downtown Business and Professionals Association, staff has also notified the Metlox plaza business owners and downtown Manhattan Beach businesses of the event. If the City Council approves moving forward with the event, staff will also notify residential areas near the event site to ensure they are aware of the timing and date of the event.
CONCLUSION:
Staff recommends that the City Council approve the request from Southbay Magazine for a special permit for limited alcoholic beverage use on public property for the "Southbay's 3rd Annual Girls Night Out" event on May 1, 2015 in the Civic Center Plaza.
Attachments:
1. Southbay Magazine's Special Event Application
2. "Southbay's 3rd Annual Girls Night Out" Site Map