TO:
Honorable Mayor and Members of the City Council
THROUGH:
Bruce Moe, City Manager
FROM:
George Gabriel, Assistant to the City Manager
SUBJECT:Title
Consideration of a Resolution Approving a Pilot Agreement with the Chamber of Commerce in the Amount of $67,300 for North Manhattan Beach Business Improvement District Management and Executive Coordination Services (City Manager Moe).
A) ADOPT RESOLUTION NO. 23-0085
B) APPROPRIATE FUNDS
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Recommended Action
RECOMMENDATION:
Staff recommends that the City Council:
1. Adopt Resolution No. 23-0085 approving a pilot agreement with the Chamber of Commerce in the amount of $67,300 for North Manhattan Beach Business Improvement District management and executive coordination services.
2. Appropriate $67,300 from the NMB BID’s balance within the Parking Fund and adjust corresponding revenues.
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FISCAL IMPLICATIONS:
The North Manhattan Beach Business Improvement District (NMB BID) is funded through an 80% surcharge to the business license tax paid by those businesses located within the district, not to exceed $500 annually. At the current rate, the assessments total approximately $25,000 per year and are held separately within the Parking Fund. Should the City Council authorize the expenditures for this pilot agreement, an appropriation of $67,300 is required in the Parking Fund. Budgeted revenues will be adjusted by the same amount, corresponding to a deduction from the NMB BID’s assessment balance.
BACKGROUND:
In January 2004, the City Council dissolved the North End Business Improvement District, which was formed in 1969 under the State’s Parking and Business Improvement District Act of 1965. The BID was limited in scope and was mainly responsible for addressing parking acquisition and construction. Because opportunity for acquiring additional parking in the North End is limited, business district members wanted to use the funds for other types of activities, such as physical improvements, beautification, signage, marketing, and promotion. To accommodate this request, City Council dissolved the 1969 Business Improvement District and created the current Business Improvement District using the broader 1989 BID Act.
DISCUSSION:
At the February 21, 2023, meeting, City Council conducted a public hearing and approved the 2023 Activity Plan for the NMB BID. Initiatives in the Activity Plan included to: Solicit professional services to manage and administer Advisory Board priorities and responsibilities identified in the Activity Plan including contracting for Executive Coordinator and Social Media Coordinator positions.
This initiative was identified in the Activity Plan as a priority for multiple reasons that include:
1. The NMB BID have utilized two different independent contractors over two years to provide management, executive coordination and social media services for the District. Following turnover with both the Executive and Social Media Coordinator positions, the NMB BID indicated a need for consistent and additional resources to coordinate efforts.
2. As identified in the Activity Plan, the NMB BID continues to explore the feasibility of becoming a professional non-profit association similar to the Downtown Manhattan Beach Business Professional Association (DBPA). As such, this will be a significant undertaking that needs contract staff available to shepherd to process of establishing a non-profit corporation.
3. The NMB BID’s Holiday Stroll continues to be a successful annual event but needs personnel to staff it and ensure it runs smoothly. Contracting for personnel to execute the event is essential for success.
Since the approval of the Activity Plan, the Advisory Board held multiple meetings to discuss contracting with an individual or organization to execute items on the Activity Plan. These meetings included financial feasibility of expending funds and organizations available to provide the service. One such organization identified was the Manhattan Chamber of Commerce who provided a proposal to the NMB BID.
In the proposal and attached agreement, the Chamber of Commerce will be responsible for:
• Providing personnel to serve as Executive Coordinator(s) (“EC”);
• Supervising and managing of the EC’s responsibilities;
• Managing BID activities (events, meetings, etc.);
• Providing social-media/website coordination and management services; and
• Executing 2023 Activity Plan Items as directed by the BID Advisory Board.
Following discussion at the May 10, 2023, Advisory Board meeting, the Board approved moving forward with executing a one-year pilot agreement with the Manhattan Beach Chamber of Commerce in an amount not to exceed $67,300 for management and executive coordination services and authorized the expenditure from the NMB BID’s balance.
CONCLUSION:
Staff recommends that the City Council:
1. Adopt Resolution No. 23-0085 approving a pilot agreement with the Chamber of Commerce in the amount of $67,300 for North Manhattan Beach Business Improvement District management and executive coordination services.
2. Appropriate $67,300 from the NMB BID’s balance within the Parking Fund and adjust corresponding revenues.
LEGAL REVIEW:
The City Attorney has approved the agreement as to form.
ATTACHMENTS:
1. Resolution No. 23-0085
2. Agreement - Manhattan Beach Chamber of Commerce