TO:
Honorable Mayor and Members of the City Council
THROUGH:
Mark Danaj, City Manager
FROM:
Bruce Moe, Finance Director
Steve Charelian, Revenue Services Manager
SUBJECT:Title
Resolution No. 16-0001 of Intention to Provide for Annual Levy and Collection of Assessments for the North Manhattan Beach Business Improvement District and Setting February 16, 2016 for a Public Hearing (Finance Director Moe).
ADOPT RESOLUTION NO. 16-0001
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Recommended Action
RECOMMENDATION:
The North Manhattan Beach Business Improvement District Advisory Board and City staff recommend that the City Council adopt Resolution No. 16-0001 announcing the City's intention to renew and to set assessments for the North Manhattan Beach Business Improvement District for 2016, and setting the public hearing for February 16, 2016.
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FISCAL IMPLICATION:
There is no budgetary or other financial implication associated with the adoption of the Resolution of Intention.
BACKGROUND:
From 1969 to 2004, a North End Business Improvement District existed for commercial properties located along the northern portion of Highland Avenue and a few businesses located along Rosecrans Avenue just east of Highland. This Business Improvement District, formed under the Parking and Business Improvement District Law of 1965, was fairly limited in scope and was used mainly to address parking acquisition and construction.
In December 2004, Council approved revamping the North End Business Improvement District because it was apparent that opportunities for increased parking in this section of the community were limited. Additionally, the business owners in this area were interested in using the accumulated funds (now totaling approximately $500,000) for business promotional purposes, and to create an identity for the North End. As a result, the old Business Improvement District was converted from the 1965 law to the 1989 Business Improvement District law, which permits funds to be used for broad purposes such as marketing, promotions, capital improvements and special events to name a few. Districts and the associated assessments were also required to be renewed annually.
At its meeting on February 16, 2016, the City Council will hold a public hearing to consider the request from the North Manhattan Beach Business Improvement District Advisory Board to renew the district and levy the associated assessments (80% surcharge on business license fees to a maximum of $500).
DISCUSSION:
The purpose of the Resolution is to announce the City's intention to renew the Business Improvement District, establish the method of assessment, outline the activities and services to be funded by the assessment, and to set the date for a formal public hearing. The funding for the Business Improvement District is established through an 80% surcharge on the business license tax, not-to-exceed $500 for any individual business.
On December 2, 2015, the North Manhattan Beach Business Improvement District Advisory Board met to discuss the proposed project and activity plan and associated budget for the coming year. At that time, the Board approved the project and activity plan (Attachment 2) and now requests that the City Council consider adopting the Resolution of Intention (Attachment 1).
By way of recent activity in the North Manhattan Beach Business Improvement District, funds totaling approximately $42,000 were expended over the past couple of years to beautify and upkeep the area, including the maintenance of curb extensions with landscaping and irrigation at certain intersections, three directories with area maps, enhanced crosswalk treatments unique to the area, power sidewalk washing, purchase of aluminum branding signs, planting of sidewalk trees, installation of an entry monument on Rosecrans Avenue and trimming of existing trees. As part of this year’s proposed enhancement projects and activity plan the North Manhattan Beach Business Improvement District Advisory Board is looking to enhance marketing opportunities through events for the area, refreshing the current website, focusing on social media for branding exposure, working more closely with the Downtown BID and Chamber of Commerce, maintenance on entry monument and directories and evaluation of the placement as well as funding for lighted crosswalks.
The Business Improvement District has elected an Advisory Board for 2016 which will be presented for Council ratification at the February 16th Council meeting. The board members-elect include:
James McClearly, Sea View Inn (Chairperson)
Harry Ashikian, Salvatore’s Show Repair (Vice Chairperson)
Janice Davenport, Pancho’s Restaurant (Recording Secretary)
Steve Delk, OB’s Pub & Grill
Peter Kim, Sloopy’s
Steve Oliveira, Steve Oliveira D.D.S
Anthony Sulaiman, Baja Sharkeez
Mayor Pro Tem Tony D’Errico currently serves as the North Manhattan Beach Business Improvement District Council representative, with Mayor Burton as the alternate.
If adopted by the City Council, this Resolution of Intention will be circulated to all business owners within the Business Improvement District as notification of the public hearing on February 16, 2016. In addition, a notice advertising the public hearing will be placed in The Beach Reporter. At the public hearing, all proponents and opponents of the proposed Business Improvement District will have an opportunity to present information to the City Council.
CONCLUSION:
The North Manhattan Beach Business Improvement District Advisory Board and City staff recommend that the City Council adopt Resolution No. 16-0001 announcing the City's intention to renew and to set assessments for the North Manhattan Beach Business Improvement District for 2016, and setting the public hearing for February 16, 2016.
Attachments:
1. Resolution No. 16-0001
2. North Manhattan Beach Business Improvement District Plan 2016