TO:
Parks and Recreation Commission
FROM:
Mark Leyman, Parks and Recreation Director
Archie Sherman, Senior Recreation Supervisor
Linda Robb, Senior Management Analyst
SUBJECT:Title
Consider Recommending Approval of an Agreement with Association of Beach Volleyball Professionals, LLC DBA AVP to Operate the Manhattan Beach Open
Body
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RECOMMENDATION:
Staff recommends that the Parks and Recreation Commission discuss and recommend approval of an agreement with Association of Beach Volleyball Professionals, LLC DBA AVP (AVP) to Operate the Manhattan Beach Open.
FISCAL IMPLICATIONS:
If approved, under the terms of the attached contract, AVP will reimburse the City for costs associated with the event, estimated to be $120,000.
BACKGROUND:
The 2025 Manhattan Beach Open was the final year in a three-year agreement between the City and AVP to operate the MBO.
The 2025 event included stadium seating overlooking center court, vendor booths and interactive game booths. The event set-up included one VIP "Sky Deck" on the south side of stadium court, offering beer and wine services. In addition, the volleyball matches were streamed live on Bally's Sports throughout the event, with the men's and women's finals aired live on the CW channel.
Additional components to the 2025 event included VIP courtside seating, bleachers on the west and north side of stadium court for general admission, and the "Walk of Champions" Pier Ceremony and reception. Daily hours of operation began at 9:00 am and ended at 6:00 pm. Set-up for the tournament began Sunday, August 10, 2025, on the beach, and tear-down concluded Wednesday, August 20, 2025.
On an annual basis following the event, the Departments of Public Works, Police, Fire, Human Resources (Risk Management), and Parks and Recreation evaluate the event in terms of its impact on the community and City services. Overall, the feedback received from each departme...
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