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File #: 24-0030    Version: 1
Type: Gen. Bus. - Staff Report Status: Agenda Ready
In control: City Council Regular Meeting
On agenda: 3/19/2024 Final action:
Title: Consideration of Community Mural Proposed by the Organization, TaskForce, in Partnership with LA vs Hate, a Coalition Led by the LA County Commission on Human Relations, and Potential Location and Budget of $65,000 to $80,000 (Parks and Recreation Director Leyman). (Estimated Time: 30 Mins.) DISCUSS AND PROVIDE DIRECTION
Attachments: 1. TaskForce Proposal, 2. PowerPoint Presentation
Date Ver.Action ByActionResultAction DetailsDetailsVideo
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TO:
Honorable Mayor and Members of the City Council

THROUGH:
Bruce Moe, City Manager

FROM:
Mark Leyman, Parks and Recreation Director
Eilen Stewart, Cultural Arts Manager

SUBJECT:Title
Consideration of Community Mural Proposed by the Organization, TaskForce, in Partnership with LA vs Hate, a Coalition Led by the LA County Commission on Human Relations, and Potential Location and Budget of $65,000 to $80,000 (Parks and Recreation Director Leyman).
(Estimated Time: 30 Mins.)
DISCUSS AND PROVIDE DIRECTION
Body
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RECOMMENDATION:
Staff recommends that the City Council discuss and provide direction on the concept, and location of a community mural proposed by the organization known as TaskForce on behalf of LA vs Hate.

FISCAL IMPLICATIONS:
There are no fiscal implications associated with the recommended action.

BACKGROUND:
At the March 7, 2023, meeting, City Council directed the Cultural Arts Commission (CAC) to develop a work plan of several items including Phase II of the Mural Program. Launched in 2018, Phase I of the Mural Program installed five artworks by four artists from California.

In response to the Request for Proposals (RFP) for Phase II, a proposal was submitted by TaskForce, a creative marketing agency for the LA County Commission on Human Relations' LA vs Hate program. LA vs Hate is a non-profit organization focused on eradicating hate in Los Angeles County. TaskForce wrote in their RFP submission: "With the recent hate incidents in the City of Manhattan Beach, we would like to utilize our proposed mural as a means to bring the community together in solidarity."

Led by the LA County Commission on Human Relations, LA vs Hate partners with community partners from all five LA County Supervisorial Districts. Public art commissions have always been a stronghold of the LA vs Hate campaign strategy.

While the Cultural Arts Commission did not feel this concept was appropriate for the mural R...

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